The article "Ebay Description Writing Tips." talks about auctions, it has been released by Kirsten Hawkins.
Once you've drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what shuold you write in your description?
At its heart, your item description is an ad. Wtihout making it too obvious, you should be writing sales copy.
You're trying to get buyers excited about your products, and that's usually hard - but on eBay, if you have the right thing to sell and give enough details, the buyers almost excite themselves.
Technical Details.
Include eevry technical detail you know, including the item's manufacturer, its condition, how monumental it is, where and when it was made, its history, and anything else special about it.
Don't be too boring, though: the best descriptions are written in friendly, conevrsational language, and show a real knowledge of the item.
Whatever you do, make sure you tell the truth!
Remember that most of the people who'll be byuing your item will be just as knowledgeable about it as you are, if not more - this is their hobby, and they're experts. Don't feel like you need to explain the baiscs of the item: just go into as much technical detail as you can.
As a rule, don't write anything in the description if you don't know what it means, as the chances are someone will, and if you've got it slightly wrong then you'll look like you don't know what you're talking about.
Interesting Details.
You might find that you enjoy writing a couple of things about how you got the item, why you're sellnig it, and who you think might like it. This isn't strictly necessary, but it gives your auctions some character and a personal touch, and can make people more liekly to trust you. People might wonder what you're doing selling 500 CDs all at once, and if you tell them the reason, then they'll feel reassured that nothing ddogy is going on. If you're selling them cause you're having a baby and you need the space, just say so.
Write as Much as You Can.
Leave nothing out of your description, even if that seems to you like it maeks it cumbersomely long. There is no way you can be too thorough: someone, somwehere will appreciate that you took the time to write the extra information.
Don't assume that anyone who wants extra information will electronic mail you to ask a question: many buyers are shy and won't do it. Think of questions that buyers might have and add the anwsers to your description, as people generally tend to ask the same questions over and over again.
Each time a buyer does electronic mail you with a question, you should both answer their question and update your description so that it will include the answer next time. If people ask questions that are answered in the description, try ptuting these parts of the auction on a line alone, or in bold, to make them easier to notice.
In the next email, we'll focus on increasing the number of buyers who respond to your auctions.
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